The Master of Science in Communication and Media Studies program offers an advanced education in the fields of communication, media analysis, and strategic communication. This program prepares students to excel in various roles within the media, public relations, and communication industries by combining theoretical insights with practical skills.
Curriculum
Semester 1 & 2
Modules
Advanced Communication Theory: Examination of contemporary theories and models of communication, including interpersonal, group, and mass communication.
Media Analysis and Criticism: Study of methods and approaches for analyzing media content, including critical theory, semiotics, and discourse analysis.
Strategic Communication: Principles and practices of developing and managing communication strategies for organizations, including branding, messaging, and crisis communication.
Digital Media and Society: Exploration of the impact of digital media on society, including social media dynamics, digital culture, and online behavior.
Research Methods in Communication: Introduction to qualitative and quantitative research methods, including data collection, analysis, and interpretation in communication studies.
Public Relations: Fundamentals of public relations practices, including media relations, press releases, and public affairs.
Semester 3 & 4
Modules
Media Management: Study of the business aspects of media organizations, including media economics, management practices, and industry trends.
Advanced Public Relations: In-depth exploration of advanced public relations techniques, including reputation management, stakeholder engagement, and strategic media planning.
Communication Campaigns: Design and implementation of comprehensive communication campaigns, including market research, campaign planning, and evaluation.
Global Communication: Examination of communication practices and issues in a global context, including intercultural communication and international media systems.
Media Law and Ethics: Study of legal and ethical issues in media and communication, including copyright, privacy, and freedom of speech.
Digital Communication Strategies: Development and implementation of digital communication strategies, including content creation, SEO, and online advertising.
Semester 5 & 6
Modules
Advanced Media Production: Techniques for producing high-quality media content, including video production, audio editing, and multimedia storytelling.
Crisis Communication: Strategies and practices for managing communication during crises, including risk assessment, message formulation, and media management.
Innovation in Communication Technologies: Exploration of emerging technologies in communication, including virtual reality, artificial intelligence, and new media platforms.
Electives: Choose from specialized courses such as event management, media entrepreneurship, or communication for social change.
Capstone Project: A practical project that involves applying theoretical and practical knowledge to a real-world communication challenge or research topic.
Internship: Placement in a relevant industry setting to gain practical experience and apply communication skills in a professional environment.
Requirements
Bachelor’s Degree in Communication, Media Studies, or a related field.
Proficiency in English:
- TOEFL: Minimum score of 90 (Test of English as a Foreign Language).
- IELTS: Score of 6.5 or above (International English Language Testing System)
