Study Programmes Details

The curriculum for the Bachelor's program in Design and Advertising provides a comprehensive education across design principles, media, and marketing.

Curriculum

Semester 1:

• Foundations of Design I-III: Explore design principles, typography, photography, and interactive design.
• Media Lab: Hands-on experience with photography techniques and design theory.
• Consumer + Advertising Psychology: Study perception, motivation, and attitudes.
• Communication Sciences: Learn about communication models and research.

Semester 2:

• Advertising Strategies I: Delve into advertising techniques, communication concepts, and positioning.
• Media + Account Planning: Focus on channel planning, budgeting, and art buying.
• Marketing I: Study business models and marketing management.
• Creative Strategies: Learn creativity techniques and develop creative briefs.
• Elective I: Choose a course to tailor your learning.
• Media Sciences: Investigate media models and research.

Semester 3:

• Marketing II: Examine nonprofit and social marketing.
• Advertising + Society: Explore intercultural communication and cultural studies.
• Writing for Advertising I: Study rhetorical devices, text types, and copywriting.
• Brand Design: Work on corporate design, logo design, and packaging.
• Project/Campaign/Pitch I: Engage in client projects or creative award competitions.
• Market Research I: Learn quantitative and qualitative methods and survey design.

Semester 4:

• Advertising Strategies II: Focus on content strategies, digital advertising, and social media.
• Brand Strategies: Study brand positioning and innovation.
• Elective II: Choose a second elective to broaden your expertise.
• Advertising Film: Learn about production scheduling, production, and post-production.
• Project/Campaign/Pitch II: Continue with client projects or creative competitions.
• Lab Project: Work on a practical design project.

Semester 5:

• Internship/Semester Abroad: Gain practical experience or study abroad.
• Free Project: Undertake an independent project of your choice.

Semester 6:

• Writing for Advertising II: Focus on text for commercials and cross-media strategies.
• Design Lab: Explore design trends and work on a free design project.
• Elective III: Select a third elective to further customize your education.
• Market Research II: Conduct empirical research.
• Brand Spaces: Study narrative environments and exhibition design.
• Advertising Futures: Analyze trends and weak signals.

Semester 7:

• Portfolio: Develop your visual branding and portfolio.
• Application + Career: Prepare for your career with coaching and application support.
• Entrepreneurship + Media Law: Learn business strategies and copyright issues.
• Writing Workshop / Thesis Preparation: Prepare for your thesis with focused workshops.
• Bachelor's Thesis: Conduct and present your research project.

Requirements

Academic Admission Requirements:

• General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
• CV
• Portfolio with approximately 10 creative works
• Proof of English language proficiency
• Copy of your identity card or passport

Language Requirements:

• TOEFL Internet-based: 87
• TOEIC Listening/Reading: 785, Speaking: 160, Writing: 150
• IELTS/IELTS Online (Academic): 6.5
• CAE (Grades A, B, or C)
• CPE (Grades A, B, or C)
• Pearson English Test Academic (PTE-A): 59 points
• Linguaskill: 176 to 184 (CES) – all four skills required
• B2 First: 173
• Duolingo: 110 points

Application Deadline:

• Non-EU/EEA Applicants: Apply by 1 February (April intake) or 15 August (October intake). Early application is recommended (at least four months before the start of the program).
• EU/EEA Applicants: Apply by 1 April (April intake) or 1 October (October intake).